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Integrative Medicine



The field of Integrative Medicine has grown considerably over the last decade with patients and doctors alike who see benefits in a whole-person approach. Dr. Robert McCarthy incorporates the use of biofeedback as part of his Integrative Medicine approach. According to Dr. McCarthy, “The underlying philosophy of biofeedback is to basically return responsibility for one’s wellness back to the individual. This is done through increasing a patient’s awareness of stress and improving the ability to voluntarily control psychophysiology through use of visualization and imagery.

Team Leader

biofeedback, neurofeedback, integrative medicine, complementary and alternative medicineDr. Robert McCarthy is a Licensed and Board Certified Professional Counselor and Supervisor with over thirty-eight years experience in the assessment, diagnosis, remediation, and treatment of individuals with emotional, physical, neurological, and learning disorders. His work experience includes employment in a variety of public and private settings: County and State mental health programs, correctional facilities, educational institutions, and private practice.

Dr. McCarthy is Board Certified in Integrative Medicine by the American Association of Integrative Medicine (AAIM), a Master Addiction Counselor by the National Board for Certified Counselors, and a Board Certified Fellow in EEG and General Biofeedback with the Biofeedback Certification International Alliance. Currently, Dr. McCarthy is Executive Clinical Director of McCarthy Counseling Associates, PA, and a Consulting Staff member of Grand Strand Regional Medical Center in Myrtle Beach, South Carolina, USA.


The BFE offers a variety of educational content, including different types of live online or recorded presentations related to integrative medicine. Below is a small selection of that material. For a more complete listing, click here.

Integrative Medicine Online Class: Learn about the integrative medicine approach and softwared suite in the live, interactive online class.

Introduction to Integrative Medicine Approach Webinar Recording: In this recording, Dr. Robert E. McCarthy gives an introduction to the scientifically-based integrative medicine approach that is used in his private practice.

Expert Opinion: Pain and Integrative Medicine Recording: Learn about an integrative medicine perspective on pain, including a synopsis of chronic pain literature and pain imagery exercises.

Expert Opinion: Cancer and Integrative Medicine Recording: Learn about an integrative medicine perspective on cancer treatment, including the psychophysiological model of cancer growth and regression, disease dimensions, scoring, and imagery exercises.

Expert Opinion: Diabetes and Integrative Medicine Recording: Learn about a psychophysiological model of diabetes and stabilization, disease dimensions, scoring, and imagery exercises in order to better help your clients manage their diabetes.


Integrative Medicine

Integrative Medicine: Setting Up A State-of-the-Art Practice by Dr.Robert E. McCarthy

This suite supports techniques utilized and developed by Dr. McCarthy throughout his 30 years providing assessment, diagnosis, remediation and treatment for individuals with emotional, physical, neurological and developmental problems. Not only does it provide biofeedback and neurofeedback evaluation and training methods, it also includes 60-plus additional documents that come directly from Dr. McCarthy’s clinic. The suite provides a comprehensive resource for clinicians wanting to set up their own state-of-the-art Integrative Medicine practice.

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